Red Bull
Leverage Red Bull's innovative DJ SUV platform to create immersive experiences across diverse community events, bridging the gap between Red Bull's high-energy brand and local Grand Rapids culture through music, sports, and entertainment activations.
THE ASK
THE PATH
We strategically deployed Red Bull's Audio-Visual SUV across varied event formats, each designed to engage different segments of the local community. The vehicle's versatility allowed us to create distinct atmospheres - from casual afternoon cornhole tournaments to high-energy Halloween block parties and urban street soccer festivals.
The SUV's impressive audio-visual capabilities transformed ordinary spaces into energetic entertainment zones. For the cornhole tournaments, we created a tailgate atmosphere with curated playlists that kept the energy high without overwhelming the social nature of the game. During the Halloween block party, we unleashed the system's full potential, turning Ottawa Avenue into a pulsating street festival where the DJ SUV became a musical centerpiece and a visual landmark of the entrance.
At the street soccer festival, we positioned the vehicle to create an arena-like atmosphere, using its sound system to amplify the excitement of the matches. In contrast, its visual elements created an urban sportainment experience. Each activation was carefully crafted to make Red Bull feel less like a corporate sponsor and more like an essential element of the community celebration.
128 cornhole team registrations | 32 soccer teams | 250+ red bull drinks passed out | 3 unique events | 10 different djs | Engaged over 3,500+ participants | 2,000+ attendees at Halloween block party | 150,000+ social media impressions
Results





