We developed a comprehensive social media strategy that told the story of Gazelle Sports' natural evolution into soccer. Through carefully crafted content, we positioned soccer as a complementary addition to their active lifestyle focus rather than a departure from their running roots. Our approach demonstrated how their commitment to community health and local expertise could authentically extend into soccer.

The brand activations we created brought this strategy to life in physical spaces. Trade show presence became more than just product displays - they became immersive experiences showcasing Gazelle's understanding of soccer culture and their Michigan community. We transformed traditional retail marketing into storytelling opportunities that connected with both existing customers and soccer enthusiasts.