Friendship Miles

Elevate Friendship Miles' milestone celebration by weaving together running, wellness, and community into a unified experience embodying their connection ethos over competition. Reimagine what a running community celebration could be by crafting an immersive first-anniversary experience for Friendship Miles that goes beyond traditional running events. Transform their first birthday into a template for future events, prioritizing friendship and inclusivity while introducing innovative wellness elements.

the ask

the path

Wove physical activity, recovery, nutrition, and social connection into a seamless celebration. Each element was thoughtfully positioned to encourage interaction and strengthen the bonds that make Friendship Miles unique in the running community.

OutsideCoffeeCo, Gazelle Sports, and We Play each brought their unique expertise to create memorable touchpoints throughout the celebration.

From Cam's guided warm-ups to group photography moments, each element was carefully choreographed to foster natural connections among participants.